While every small business needs a fantastic Website, iconic Branding Campaign, and comprehensive eMarketing Plan to tell their potential customers about their amazing products & services, most Owners struggle with where to start and how to pay for it all. So instead of doing it the right way the first time, they end up creating a homemade website and an ineffective marketing campaign that doesn't produce sales.
The first mistake most Owners make is NOT realizing that their website is the "Capital of their Digital Empire." So, they waste valuable time/energy creating social media ads that might attract attention, only to lose out on these potential customers because their website isn't able to close the sale. To be clear, most all of your conversions (revenue) happens on your website!
This lack of understanding is why I specialize in helping Small Business Owners create their entire eMarketing Plan / Branding Campaign from the ground up, at a fraction of the cost of the big design agencies. This includes everything from your company name and slogan to your logo, business cards, website, email newsletters, and facebook ads. And when you're ready, I'll take care of your postcards, letterhead, promotional videos, company polo shirts, and large format banners too!
You know you have a great product / service that makes your customer's lives better... Together, we can develop a plan to effectively reach the right people, in the right places, with just the right message for them...
In this session of the eMarketing Playbook, I’m going to give you an overview and breakdown of the two major phases of a well-structured marketing campaign. With this information, you should save both your time and money by avoiding the most common mistakes most small business owners make in their marketing efforts. By far, the […]
In this first session of “How to Fix Your Marketing,” we’re going to learn the importance of telling a great story on your website in just three seconds. Over the past fifteen years, I have worked with hundreds of small businesses and entrepreneurs, and very rarely have they ever had a lack of expertise in […]
As a Web & Graphic Design Instructor, I hear this question from students all the time: “What kind of computer do you recommend I get?” So, I finally decided to put together a list of my favorite hardware / software… Recommended Computer Without a doubt, I recommend Apple computers over PCs. There are many reasons […]
Google cares greatly about how fast (or slow) your website loads and uses this measurement when calculating your search ranking. As such, it is always in your best interest to have a great Page Speed score. You can test your website’s score here: testmysite.thinkwithgoogle.com Once you get your score, you can compare it with the […]
Since 2008, I’ve been an avid watcher of TedTalks. These are the ones that I’ve found to be the most impactful: Simon Sinek – How Great Leaders Inspire Action Amanda Palmer – The Art of Asking Tony Robbins – Why We Do What We Do Dan Pallotta – The Way We Think About Charity is Dead […]
I’ve failed far more times than I’ve succeeded in my life, but I consider these to be my greatest hits (in chronological order)… Education, 1998 From the time I was eight years old and my older brother got accepted to Stanford University, I knew I was going to go to Stanford too. Then, when I […]
When Bonnie and I first started dating, one of the first conversations we had started off with Bonnie suggesting that we were both terrible at relationships. Not believing myself to be “terrible” at anything, I requested that she elaborate. She then explained “since we’re currently dating, that means neither of us have ever had a […]
We’ve all heard the statement so many times (and even uttered it a few times ourselves): “I just want to know God’s Will for my life…” – followed by a resolute pledge to immediately execute His instructions, if we knew them – “so I could just move forward and do it!” Fortunate for us, God […]
One of the most controversial issues in American Society today is the the issue of Gay Marriage. Generally, the media characterizes the debate as Republican vs. Democrat, Conservative vs. Liberal, and Christian vs. Non-Christian. Unfortunately, like most all generalizations, the lines are just not that clear cut… As a “follower of Jesus Christ”, I tend […]
With the number of internet enabled devices growing every day, it is essential that your website be flexible, adaptable, and RESPONSIVE… Responsive Web Design is the practice of creating websites that display beautifully on any device with any screen size. Whether clients are accessing your website from their phone, tablet, laptop, desktop, TV, or even on their watch, your website should always look gorgeous!
To see how a Responsive Website works, simply resize your browser window (on a desktop) or open the site on different device… Pay close attention to how the images and text automatically adjust (grow / shrink) to best fit each screen size!
I have been making all of my client’s websites responsive since the practice was first introduced by Ethan Marcotte in 2011. That said, you can rest assured that your site will show up properly regardless of where it is displayed.
"I can't say enough about Omar... Since the day we met him we feel as though he is part of our family here at Freedom Run Winery. Omar has solved problems and implemented many new ideas that has helped customers get to us and use our website. Trust me when I tell you he goes above and beyond in his work and personal relationships with clients."
"After sitting for a few hours with Omar telling him about my ministry he was able to develop my website. The first time I opened it, I was blown away. I have had Omar overseeing my website for almost 12 years now and I am completely satisfied."
"In regard to Omar and his services, I have nothing but superlatives to offer. He has taken some of my abstract ideas and turned them into beautiful realities better than imagined for my website. Prompt, professional and understanding about the nuances of small business, I cannot offer a stronger recommendation to enlist his aid. And you can quote me on that."